The Sunday Telegraph has secured South African Airlines, the official brand of the 2003 Cricket World Cup, to sponsor a special supplement providing a detailed guide to the event.The 2003 World Cup supplement will be published on 2 February, a week before the official opening of the Cricket World Cup, which runs from 8 February… Continue reading Sunday Telegraph Bags Sponsor For Cricket Supplement
ITV has secured Nestlé as the record £6 million sponsor of the next series of Pop Idol.The deal, which is the richest ever co-promotion for one series on British television, includes all on-air and off-air activity and will see a range of Nestlé brands promoted alongside the new series of Pop Idol, which will form… Continue reading ITV Secures Nestlé As Record £6m Sponsor Of Pop Idol
Online Shopping Attracts More Than 8 Million BritonsThe UK’s internet retail sector hit new heights in the pre-Christmas period with 8.4 million adults choosing to shop online.Contract Publishing Industry Continues To BoomThe contract publishing industry continues to boom with turnover expected to reach an estimated £313 million in 2002, according to the latest report from… Continue reading On MediaTel Insight Today…
JCDecaux has secured the right to handle street furniture sales for the city of Blackpool.The deal will see JCDecaux supply 200 advertising panels and bus shelters in Blackpool city centre, along its famous sea-front and in its shopping and entertainment centre.The agreement with Blackpool Transport incumbent, MediaCo, begins immediately and makes Blackpool a key part… Continue reading JCDecaux Secures Blackpool Street Furniture Deal
The media sector was seen under pressure again on Monday as the FTSE entered its eleventh consecutive day of losses, its lowest closing point since October 1995.Investor’s nerves continued to be frayed by the threat of US-led military action against Iraq and all eyes will be on President George W. Bush, who will deliver his… Continue reading Sharewatch
The Chartered Institute Of Marketing (CIM) has launched a campaign to assess whether advertisers are ignoring the potential wealth of the over 50s in the travel market.The campaign will ask whether marketing should be adapted to maximise the potential of the over 50s market and will present special reports and research alongside a best practice… Continue reading CIM Launches Campaign To Assess Marketing To Over 50s
Chrysalis has announced its intention to extend its LBC format outside of London by bidding for the third regional FM licence for the West Midlands.The radio group plans to use the licence, due to be advertised by the Radio Authority next month, to launch a sister station to the recently acquired LBC (see Chrysalis Strengthens… Continue reading Chrysalis Bids To Extend LBC Format To The West Midlands
National sports radio station talkSPORT has announced plans to auction-off five 30-second spots on Valentine’s Day for listeners to broadcast their love messages.The auction, which begins this week on ebay, will see the highest bidders get their own romantic messages turned into high-quality on-air commercials, made by the creative team at talkSPORT’s South Bank studios… Continue reading Love Is On The Air At TalkSPORT
The Government is beleived to have made a last-minute amendment to the Communications Bill to calm fears that a foreign-owner of Channel Five would flood the station with imported programmes.In what is being seen as an effort to smooth the passage of the Bill through the House of Lords, new clauses have been introduced that… Continue reading 27.01.03
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits, compared to just over 50% in February 2002.New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November and Oftel… Continue reading UK Broadband Revolution Gathers Pace
