The ASA is using the full extent of its power and is referring marketing consultancy, The J Partnership, to the Office Of Fair Trading (OFT) for its part in a misleading direct mail campaign.This is the first time that the ASA has referred a marketing agency to the OFT, and is a re-iteration of the… Continue reading ASA Uses Full Force Against Marketing Agency
The media sector ventured into positive territory on Thursday after some up-beat economic indicators and news that the US federal Reserve is to keep interest rates on hold.On the corporate news-front, the radio sector was in focus after the release of RAJAR audience measurement data for the fourth quarter of 2002.Capital Radio was in the… Continue reading Sharewatch
The latest IPA Industry Census shows that smaller agencies appear to have escaped the brunt of last year’s downturn, increasing the size of their workforce during 2002.According to the report, small and medium sized agencies experienced a respective 4% and 5% increase in the number of people they employed last year, compared to large agencies… Continue reading IPA Census Brings Good News For Smaller Agencies
London-based alternative music station Xfm has unveiled its biggest ad campaign for two years.The campaign will focus on the London Underground and will comprise around 9,000 poster sites including 16-sheets, 6-sheets and tube cards.Running throughout February, the campaign will feature high-profile DJ’s Christian O’Connell, Zoë Ball and Ricky Gervais and will aim to promote the… Continue reading Xfm Launches High-Profile Ad Campaign
Radio revenues at GWR Group were flat in the final quarter of 2002, despite a 14% increase at the group’s flagship Classic FM station, the company announced in a trading statement this morning.National airtime revenues were also flat, whilst local sales dropped by 4%. Like-for-like revenue figures for January 2003 are expected to show an… Continue reading GWR Group Sees Flat Q4 Revenues
Mobile internet services attracted an average of 13.5 million page impressions per day during December, according to the latest figures released by the Mobile Data Association (MDA) and the UK’s four GSM operators.This brings the total for the month to 421 million, which represents an increase of over 55 million on November and 18% growth… Continue reading WAP Services Go From Strength To Strength In December
Woolworths has been signed as the multimillion sponsor of the Network Chart Show, in what is thought to be the biggest sponsorship deal in British radio history.The two-year agreement, which was signed with Capital Radio Group’s commercial division on behalf of Network Chart Ltd, begins this Sunday when the Woolworth’s Hit 40 UK will be… Continue reading Woolworths Signed As New Chart Show Sponsor
Megaposter is launching three new giant banner sites in Liverpool in an attempt to capitalise on the increasing popularity of the city as a day trip designation.The first two sites measure over 200 square metres and are located in Williamson Square and The Cavern Quarter. The third and largest of the sites measures 352 square… Continue reading Megaposter To Launch New Giant Banners In Liverpool
Entrants to the MediaTel Group charity Sports Quiz in aid of Whizz-kidz now have an additional chance to win a pair of tickets to see England v South Africa at Lords in August, courtesy of Channel 4.All you need to do is predict the highest total number of runs scored by any team in a… Continue reading MediaTel Group Sports Quiz – Win Test Match Tickets
ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4% points, according to figures from BARB.ITV1’s average share of all TV viewing was 24.1% in 2002, down from 26.7% in 2001. Its primary rival, BBC1, saw its share fall by 0.7%… Continue reading Insight Analysis: ITV1 Share Further Eroded In 2002
