The text messaging craze reached new heights during 2002 with almost 17 billion person to person text messages sent across the four UK GSM networks, according to the latest figures from the Mobile Data Association (MDA).The data also shows that 1.6 billion SMS messages were sent during December, taking the daily average for the month… Continue reading Text Messaging Hits A New High In 2002
The ITC has dismissed complaints against Channel 4’s televised post-mortem, Autopsy, claiming it did not breach taste and decency guidelines.The ITC received 34 complaints regarding the programme, which featured edited sections of a public autopsy conducted by Professor Gunther von Hagens in East London. Complainants expressed concern that the programme was offensive to taste and… Continue reading ITC Dismisses Complaints Against Channel 4’s Public Autopsy
Like-for-like radio revenues at Scottish Radio Holdings (SRH) rose by 6.5% in the group’s first financial quarter, from October to December 2002.According to the company’s AGM statement, released this afternoon, revenues at the press division, Score Press, were up 5.5% year on year, with growth continuing into January.The group said it has had a good… Continue reading Scottish Radio Sees Good Start To The Year
Adshel is claiming to be able to provide clients with a quantifiable estimate of the extra value gained or lost by the quality of a campaign’s creative.Based on interviews with 40,000 consumers on over 1,600 campaigns, Adshel’s Research Monitor analyses how outdoor campaigns perform on the street. Using this data Adshel can offer clients a… Continue reading Adshel To Quantify Campaign Creative For Clients
UK Radio Update: Consolidation ‘Vital’, Revenues MutedUK radio revenue growth will be subdued for most of this year, as visibility remains poor, according to a prognosis from Merrill Lynch analysts.US Broadband Users Satisfied With ServicesUS narrowband internet subscribers are three times more likely to switch from their current ISP than broadband subscribers, according to a… Continue reading On MediaTel Insight Today…
Multi-Feature Broadband Boxes Coming To The Living RoomBroadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduce customer churn.WAN Hails The Distribution RevolutionNew technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate… Continue reading On MediaTel Insight Today…
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell.Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little before… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
A preliminary ruling by the ASA has found the BBC’s Freeview ad campaign in breech of its code of practice, for claiming that viewers can receive eight “free” BBC TV channels.The advertising watchdog has received a number of complaints from people claiming that the ad, which features a range of well known BBC celebrities, is… Continue reading BBC’s Freeview Ad Breeches ASA Codes
The media sector experienced another turbulent day of trading on Thursday as the FTSE dropped to a seven year low, its ninth consecutive day of losses. The market suffered from a heavy sell-off as sentiment remained fragile on continuing concerns of military action against Iraq and worries about the global economy.Analysts have warned market watchers… Continue reading Sharewatch
Channel 4 has denied speculation that it is to axe its breakfast show RI:SE, despite ratings figures sinking to just above the crucial 100,000 mark.A spokesperson for Channel 4 told NewsLine: “We had one poor day [when ratings hovered around 100,000], but generally the ratings are around 200,000 to 300,000, which is where we were… Continue reading Channel 4 To Keep RI:SE Despite Drop In Ratings
