Christopher Williamson, Economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in-store for the advertising industry over the coming months…Light at the end of the tunnel, green shoots of recovery? Quite what the future currently holds for the advertising industry has perhaps not been more difficult to… Continue reading NewsLine Column: Bringing Home The Bellwether
Hachette Filipacchi is to promote the new Adidas ‘Colours’ collection across three of its highest-profile titles, in the first major group advertising deal since its creation last year (see Hachette Buys Attic Futura For £40 Million).The deal, which includes women’s glossy B magazine and teen titles Sugar and ELLEgirl, has been designed specifically for each… Continue reading Hachette Filipacchi Secures First Major Group Ad Deal
December brought a limited amount of festive cheer to UK terrestrial TV, which saw revenue increase slightly year on year during the month. Channel Five showed the greatest improvement, with revenue rising by 25.5%, followed by Channel 4, which experienced a welcome 9.6% year on year boost. However, things were not so positive for ITV1,… Continue reading TV Market Round-Up – December 2002
A merger of the cable firms Telewest and NTL will not take place for at least another year, according to a report in today’s Guardian.The newspaper claims that bondholders want both management teams to achieve operational targets before they provide more funds and support amalgamation.This will come as a surprise to many industry observers who… Continue reading UK Cable Merger Put On Hold
Virgin Radio is investing £3 million to promote its rock sound to the nation in its biggest ever advertising campaign.The campaign, which includes TV, outdoor, print and cinema activity, will run throughout February and March, featuring artists that define the station’s sound. Virgin’s No Repeat 9 To 5 will be heavily promoted as part of… Continue reading Virgin Radio Invests £3m In Biggest Ever Ad Campaign
MMS Study Brings Little Cheer To OperatorsMobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.Holiday Online Sales In Line With ExpectationscomScore Networks calculates that US online retail sales totalled $13.3 billion in the last… Continue reading On MediaTel Insight Today…
Week on week analysis of the media sector reflects last week’s crushing losses. The FTSE dropped to a seven-year low, after a heavy sell-off as sentiment remained fragile on continuing concerns of military action against Iraq and worries about the global economy.On the corporate news-front, investors considered news that SMG‘s shareholders have approved the £216m… Continue reading Sharewatch
Telewest Broadband has launched a cut price self-installation broadband package, to tempt its digital TV customers to switch to broadband.The new self-install package will cost £12.50, which Telewest claims is the lowest permanent entry price to high-speed internet access in the UK.Chad Raube, director of internet services at Telewest Broadband, commented: “This is no gimmick… Continue reading Telewest Promotes Broadband With Further Price Cuts
Influential Government advisor, Barry Cox, is set to make a high profile case for the abolition of the licence fee and is suggesting that the BBC should be partially funded by subscription.Cox, who is deputy chairman of Channel 4 and chairman of the digital stakeholders’ group, has intensified the debate surrounding the future of the… Continue reading Government Advisor Makes Case For Licence Fee Abolition
David Beckham and Gary Lineker are among some of the UK’s most famous footballers to come under attack from the Food Commission for advertising fast-food, confectionery and soft drinks.According to a new survey from the Food Commission, Premier League football clubs and national football organisations are compromising their school-linked health promotion activities by advertising junk… Continue reading Footballers Criticised For Junk Food Ads
