JCDecaux has secured the right to handle street furniture sales for the city of Blackpool.The deal will see JCDecaux supply 200 advertising panels and bus shelters in Blackpool city centre, along its famous sea-front and in its shopping and entertainment centre.The agreement with Blackpool Transport incumbent, MediaCo, begins immediately and makes Blackpool a key part… Continue reading JCDecaux Secures Blackpool Street Furniture Deal
The media sector was seen under pressure again on Tuesday, as the FTSE managed to creep back into positive territory following eleven straight days of losses.The continued threat of US-led military action against Iraq continues to weigh heavily on the market, with many analysts claiming that war is now inevitable.On the corporate news-front, ITV partners,… Continue reading Sharewatch
After much anticipation third generation (3G) mobile phones are about to appear on the market. The networks are built, most of the technical problems have been resolved and handsets are in production. The new technology promises to revolutionise the way we use our mobiles, delivering live video calls, digital mapping and advanced location-based services. It… Continue reading Feature: Advertisers Gear Up For 3G
The BBC is risking the wrath of sensitive viewers by featuring the ubiquitous “c-word” in a new drama-documentary on medieval witchcraft.The word was previously considered so implicitly offensive that it was never passed by BBC censors. However, Witchcraze, which will air on BBC2 at 9pm tonight, will use the word in the process of charting… Continue reading BBC Courts Controversy With First Use Of C-Word
The MediaTel Group Sports Quiz in aid of the charity, Whizz-Kidz, has almost reached the halfway stage and another prize has been awarded.Kofi Acquah of Watts And Partners has won 2 tickets to see Bon Jovi in concert courtesy of Virgin Radio, after correctly predicting that Andre Agassi and Serena Williams would win the Australian… Continue reading MediaTel Group Sports Quiz: Results Update
Mobile marketing company, Aerodeon, has secured a deal to launch the first ever SMS campaign for Bacardi Breezer.The campaign, which launches this month, aims to increase sales of Bacardi Breezer by offering consumers the opportunity to win a celebrity lifestyle, with a five star holiday to Las Vegas as well as 24 hours of celebrity-styled… Continue reading Aerodeon To Launch SMS Campaign For Bacardi Breezer
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services will… Continue reading MMS Study Brings Little Cheer To Operators
The ITC has imposed a £10,000 financial penalty on teleshopping channel, Autionworld, for breaching the ITC code of practice.According to the ITC, numerous viewers complained last year that goods ordered from the channel did not arrive within the advertised delivery period. The ITC upheld these complaints last year, and warned the channel that any similar… Continue reading ITC Imposes £10,000 Fine On Auctionworld
The Sunday Telegraph has secured South African Airlines, the official brand of the 2003 Cricket World Cup, to sponsor a special supplement providing a detailed guide to the event.The 2003 World Cup supplement will be published on 2 February, a week before the official opening of the Cricket World Cup, which runs from 8 February… Continue reading Sunday Telegraph Bags Sponsor For Cricket Supplement
ITV has secured Nestlé as the record £6 million sponsor of the next series of Pop Idol.The deal, which is the richest ever co-promotion for one series on British television, includes all on-air and off-air activity and will see a range of Nestlé brands promoted alongside the new series of Pop Idol, which will form… Continue reading ITV Secures Nestlé As Record £6m Sponsor Of Pop Idol
