Insight Analysis: ITV1 Share Further Eroded In 2002ITV1’s share of viewing closed 2002 down by 2.6% points on the year before, whilst the multi-channel sector saw its share rise by 2.4%, according to figures from BARB.War May Not Hurt US Adspend In Short-Term, Claims MyersIn the short-term, a conflict with Iraq will have little sustained… Continue reading On MediaTel Insight Today…
JCDecaux is to launch a national 6-sheet campaign to promote the UIP’s forthcoming Wild Thornberrys movie.The two-week campaign consists of 1,500 6-sheets as well as twenty ‘junlge fever’ sonic bus shelters, designed re-create the ‘magical jungle atmosphere’ featured in the film.The sonic shelters, which will appear in London, Manchester and Nottingham, will transmit a soundtrack… Continue reading JCDecaux Promotes New UIP Movie With Sonic Bus Shelters
The ASA has slammed the UK Life League for a direct mailing that featured “shocking” and “horrible” images of aborted babies.The mailing, which was randomly sent to unwitting recipients, featured a picture of a dead aborted baby under the headline: “In memory of six million unborn British Babies murdered by abortion since 1967.”Complainants, who had… Continue reading ASA Slams UK Life League For Anti-Abortion Mailings
The media sector was seen under pressure again on Tuesday, as the FTSE managed to creep back into positive territory following eleven straight days of losses.The continued threat of US-led military action against Iraq continues to weigh heavily on the market, with many analysts claiming that war is now inevitable.On the corporate news-front, ITV partners,… Continue reading Sharewatch
After much anticipation third generation (3G) mobile phones are about to appear on the market. The networks are built, most of the technical problems have been resolved and handsets are in production. The new technology promises to revolutionise the way we use our mobiles, delivering live video calls, digital mapping and advanced location-based services. It… Continue reading Feature: Advertisers Gear Up For 3G
The BBC is risking the wrath of sensitive viewers by featuring the ubiquitous “c-word” in a new drama-documentary on medieval witchcraft.The word was previously considered so implicitly offensive that it was never passed by BBC censors. However, Witchcraze, which will air on BBC2 at 9pm tonight, will use the word in the process of charting… Continue reading BBC Courts Controversy With First Use Of C-Word
The MediaTel Group Sports Quiz in aid of the charity, Whizz-Kidz, has almost reached the halfway stage and another prize has been awarded.Kofi Acquah of Watts And Partners has won 2 tickets to see Bon Jovi in concert courtesy of Virgin Radio, after correctly predicting that Andre Agassi and Serena Williams would win the Australian… Continue reading MediaTel Group Sports Quiz: Results Update
Mobile marketing company, Aerodeon, has secured a deal to launch the first ever SMS campaign for Bacardi Breezer.The campaign, which launches this month, aims to increase sales of Bacardi Breezer by offering consumers the opportunity to win a celebrity lifestyle, with a five star holiday to Las Vegas as well as 24 hours of celebrity-styled… Continue reading Aerodeon To Launch SMS Campaign For Bacardi Breezer
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services will… Continue reading MMS Study Brings Little Cheer To Operators
The ITC has imposed a £10,000 financial penalty on teleshopping channel, Autionworld, for breaching the ITC code of practice.According to the ITC, numerous viewers complained last year that goods ordered from the channel did not arrive within the advertised delivery period. The ITC upheld these complaints last year, and warned the channel that any similar… Continue reading ITC Imposes £10,000 Fine On Auctionworld
