Virgin Radio has secured The Times as the first ever sponsor of its daily sports bulletins.The deal, which begins in the New Year, will cover the sports bulletins on Virgin’s Pete & Geoff Breakfast Show, the Daryl Denham Drivetime Show and the Saturday Virgin Radio Rock n’ Roll Football Show until June 2003.Commenting on the… Continue reading Virgin Radio Secures The Times For Sports Sponsorship
The internet advertising market in the UK is set to stage a rather spectacular comeback next year, if new forecasts from Initiative Media prove correct.The media agency is predicting that web advertising revenue will soar by 47.9% in 2003, following the 15.7% decline of this year. By comparison, OMD UK – another media buying agency… Continue reading UK Advertising Forecasts From Initiative Media
The media sector staged a dramatic recovery yesterday as the FTSE recovered from the eight days of losses, although volumes were thin as fund managers balanced the books in preparation for Christmas.ITV partners, Carlton and Granada, were in focus on reports that ITV1 faces the loss of yet more advertising share to Channel 5 and… Continue reading Sharewatch
After more than two years of investigations (see BSkyB Could Face Legal Action From Rivals), the Office Of Fair Trading (OFT) has concluded that BSkyB, whilst holding a dominant market position, has not been operating in breach of the competition law.The OFT has been investigating complaints from rival pay-TV operators that Sky abuses its dominant… Continue reading OFT Finds BSkyB Has Not Acted Anti-Competitively
Following what has been an eventful year for online advertising, Jean-Paul Edwards, head of new media at Manning Gottlieb OMD, looks at how far the industry has come and how far it still needs to go.Like all media online has been through the mill recently. The dotcom boom of the late nineties and its subsequent… Continue reading NewsLine Column: The Changing Face Of Online Media
Adshel has secured the new 15 year street furniture contract for Salisbury, beating rival bids from three other contractors.The contract, which begins in Spring 2003, will see Adshel supply and maintain 80 new glass and stainless steel bus shelters, designed to enhance Salisbury’s historic street scene.Adshel has secured a range of street furniture contract this… Continue reading Adshel Secures Salisbury Street Furniture Contract
Hachette Filipacchi’s glossy teen monthly, Sugar, is celebrating its 100th issue with a special bumper birthday edition.A special issue of the magazine will appear on newsstands in February and will feature the results of the first ever 100 Most Inspirational Girls Survey, which saw readers nominate which celebrities and real life girls inspire them the… Continue reading Sugar Celebrates Birthday With Bumper Issue
Emap’s new interactive Smash Hits chart show is to launch on Sunday 5 January between 4pm and 7pm, after Pepsi withdrew its sponsorship from the Network Chart Show (see Emap Launches Multi-Media Chart Show).The new show is to be presented by Mark Goodier, who previously presented the chart show on Radio One, and will allow… Continue reading Emap Launches Re-Vamped Chart Show
The Evening Standard is believed to have unveiled a series of new ad packages requiring a minimum advertising rate unless space is bought in bulk.According to a report in today’s Financial Times, the move will take away the freedom to negotiate prices and could antagonise media buyers, who are used to some degree of flexibility… Continue reading Evening Standard Set To Launch New Ad Packages
Freeview could face an uphill struggle over the next year as it competes for audience share with Sky and cable digital services, according to new research from BMRB.The figures show that only 9% of those without digital TV said they would be very interested in buying a £99 set-top box to receive Freeview next year.… Continue reading Only One In Ten Very Interested In Freeview
