GWR is launching a World Cup SMS competition across its 31 local radio stations in an attempt to attract listeners attention throughout the tournament.The competition, which represents GWR’s biggest use of SMS marketing to date, will run across The Mix network and digital radio stations Core, Planet Rock and The Storm, giving listeners the chance… Continue reading GWR Rolls Out World Cup SMS Activity
Translucis, the digital media company that runs a network of plasma advertising screens in pubs and clubs, is considering plans to move away from its drinks-based origins and onto the high street.According to Sue Aitken, marketing director at Translucis, the company is currently holding talks with a number of retail clients and is looking to… Continue reading Translucis Considers Expansion Into Retail Arena
Future Publishing’s Official PlayStation 2 Magazine has signed a deal with Sony to provide branded content for its Playstation website.The deal will see the gaming magazine provide breaking news, previews, reviews and tips to Sony’s uk.playstation.com website. The magazine’s recently appointed online editor, Tim Clark, will be responsible for producing the content, which will go… Continue reading Official PlayStation 2 Magazine Goes Interactive With Sony
IPC Ignite’s men’s lifestyle magazine Loaded has partnered with Ford to produce a one-shot summer special that will see the magazine devote its entire advertising space to the car manufacturer.The 140 page Loaded Summer Special will be on sale throughout the summer promoting Ford’s new Fiesta range. As the magazine’s sole advertiser, Ford has secured… Continue reading Loaded Partners With Ford For One-Shot Summer Special
UKbetting is to acquire TEAMtalk Media, which owns national speech-based radio station TEAMtalk 252, for approximatly £13.7m.Earlier in the month TEAMtalk rejected an offer from UKbetting, which valued the company at £10.2. However, after increasing its offer by 33% the digital betting and sports content business now looks set to acquire TEAMtalk’s radio and media… Continue reading UKBetting To Acquire TEAMtalk For £13.7m
Chrysalis-owned Rivals Digital Media has secured World Cup content deals with radio website provider FM Interactive (FMI) and electronics retailer Jungle.The deal will see Rivals provide six of FMI’s radio station websites with content from its Rivals.net and Football365 sites throughout the tournament, which kicks off today. In return Rivals will receive branding across each… Continue reading Rivals Lines Up World Cup Content Deals
Granada, which announced yesterday that advertising revenue would be up 6% in July, saw shares fall 1.54% yesterday to close at £1.27˝, a loss of 2p on the day before (see Granada Profits Hit By Ad Downturn).On the other hand, Daily Mail saw stock rise 1.23% yesterday to finish at £7.85, despite announcing that lower… Continue reading Sharewatch
The worst performance in yesterday’s media market came from Carlton, which earlier in the week announced a dip in advertising in the first half of the year with like-for-like ad revenue falling 13% year on year (see Carlton Profits Hit By Ad Slowdown And ITV Digital Failure). Shares were down 2.83% to close at £2.48ž,… Continue reading Sharewatch
Pre-tax profits at the Daily Mail & General Trust (DMGT) fell by 9% to £65.2 million in the half-year ended 31 March 2002, the group announced this morning. Turnover fell by 1% to £950.0 million.DMGT says that weaknesses in the world’s principal economies have had an negative impact on most advertisers. “The downturn has been… Continue reading DMGT Sees No Substantial Advertising Improvement In 2002
The Sun has secured Ladbrokes as the sponsor its World Cup activity.The Sun‘s football supplement, Supergoals, will feature special World Cup editions in association with Ladbrokes throughout the tournament, which kicks off tomorrow. Each sponsored edition of Supergoals will include promotional offers and advertising space for Ladbrokes, as well as comprehensive World Cup coverage.In return,… Continue reading The Sun Bets On World Cup With Ad Deal
