NetValue has formed a world-wide alliance with digital marketing company Outrider to provide media and advertising agencies with online media planning tools.The partnership will see NetValue and Outrider, the interactive subsidiary of MediaEdge, work together to develop digital media planning tools based on internet user panel data. The aim is to provide services similar to… Continue reading NetValue Forms Global Alliance With Outrider
Maiden Outdoor has announced a repackaging of its AdRail portfolio, which it hopes will makes its products more relevant to client sectors by addressing distinct audiences and making purchase easier.MOSAIC profiling has been used to create audience-related packs, which are available in 4,6 and 48 sheet sized panels.Martin Kearns, group sales director, commented: “AdRail delivers… Continue reading Maiden Outdoor Unveils New AdRail Packages
Large numbers of football fans are heading online to watch World Cup games and keep up to date with the latest news on the tournament, according to research from Hitwise.World Cup websites have seen “huge” increases in traffic since the tournament began and according to Hitwise, FIFA’s official World Cup website, fifaworldcup.yahoo.com, has seen its… Continue reading Football Fans Head Online For World Cup Action
Four bidders have emerged to take over the digital terrestrial TV licences made available following the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale).The ITC has received applications from a BBC and BSkyB alliance (see BBC Set To Join With BSkyB For Digital Bid) and one formed between ITV and Channel 4 (see… Continue reading Four Bidders Emerge For Digital Terrestrial Licences
Chrysalis-owned Rivals Digital Media has signed a six-figure World Cup sponsorship deal with mobile phone platform 02.The deal, which is the latest in a line of partnerships to be secured by the digital media group, will see 02 sponsor Rivals’ portfolio of football websites including WorldCupRivals.net, Rivals.net and Football365.com for the remainder of the tournament.… Continue reading Rivals Kicks-Off World Cup Ad Deal With 02
Pearson, which has announced that it sees no current signs of advertising revenue recovering at the FT Group (see No Signs Of Ad Recovery At FT Group, Says Pearson), saw shares fall 3.88% yesterday to close at £7.93, a loss of 32p on the day before.WPP also performed poorly yesterday and despite news that the… Continue reading Sharewatch
Thomson Intermedia has launched what it claims is the UK’s first ever scientific measure of door-drop advertising, which it hopes will help the medium lose its “Cinderella” status in direct marketing research.The system has been developed in conjunction with Royal Mail, and covers unaddressed letters and leaflets delivered to Thomson’s accredited panel of 6,000 individuals.… Continue reading Thomson Launches Door Drop Monitoring
ISBA has warned its members against using flyposting campaigns in a guidance note issued this week. The action has been taken following a meeting between ISBA and Westminster Council, in which the local authority warned that it is to take a tougher stance on the practice.Westminster Council made clear in the meeting with ISBA that… Continue reading ISBA Warns Members Of Flyposting Crack Down
A study for the Periodical Publishers Association has found that advertising on television is more likely to annoy UK adults than on any other medium.NFO surveyed over 2,000 adults over 15 years, and found that over 50% found TV advertising annoying, compared to just under a quarter who were annoyed by ads on the radio… Continue reading TV Advertising Most Annoying, Says Survey
ITV partners Carlton and Granada have acquired ITN’s 65% stake in the ITN News Channel which will be relaunched later in the year as the ITV News Channel.The acquisition, which represents Carlton and Granada’s first foray into the multi-channel world since the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale), will see the… Continue reading Carlton And Granada Buy Into ITN News Channel
