Telewest Communications faces a possible ‘funding gap’ if its operating performance fails to meet certain standards, admitted group chief executive Adam Singer at the company’s AGM today.The heavily indebted UK cable group has instigated a wide-ranging reorganisation, along with a substantial reduction in staff numbers in order to bring down costs. These measures are continuing… Continue reading Telewest Could Face ‘Funding Gap’, Says Singer
UK advertising expenditure was down 6% year on year for the first quarter of 2002, according to new figures released by the Advertising Association. Figures compiled by the World Advertising Research Center for the AA’s Quarterly Survey of Advertising Expenditure put the total adspend for the quarter at £3,397m.Only a couple of sectors escaped the… Continue reading UK Q1 Ad Expenditure Down 6% Year On Year
Time was when all you needed to gain exceptionally good viewing figures was an exceptionally good TV programme. These days, as everyone from Big Brother to Her Majesty knows, its all about mixing one’s media, as Naked Communications’ Will Collin explains…In this age of multi-channel, brand cluttered fragmentation, it’s said that TV’s role as cultural… Continue reading NewsLine Column: Where Were You When They Shot J.R.?
BBC Radio 1 has launched a new interactive service called Radio On Demand allowing listeners to access programmes via the station’s website.For the first time selected Radio 1 shows will be available through BBCi for one week following broadcast, allowing internet users to listen to them whenever they choose. A specially designed Radio Player will… Continue reading BBC Radio 1 Unveils Online Interactive Service
The popularity of email as an advertising tool is increasing, according to the results of a survey carried out by the DMA and Experian which shows that 60% of marketers currently use email as part of the marketing mix.Of those already using the medium, 16% said they currently use email marketing more than direct marketing,… Continue reading Email Marketing Is On The Up
An advert for the NSPCC featuring a mixture of real-life action and cartoon has prompted 127 complaints to the ITC. Viewers, some of whom had personal experience of child abuse, complained that the advert, which features a real man attacking a cartoon boy, was “upsetting and shocking”.Shots of the man attacking the boy included the… Continue reading ITC Rejects NSPCC ‘Cartoon’ Ad Complaints
Almost 12 million people tuned in to the BBC1 to watch England’s historic defeat of Argentina in the first round of the World Cup finals last Friday.The game, which kicked off at 12.30pm and saw England beat Argentina 1:0, secured a massive 83.4% share of viewing, with audiences peaking at just over 13 million during… Continue reading England’s Defeat Of Argentina Draws 12 Million
ITV is scrapping its on-screen regional idents in favour of a single brand image that will be used across the whole country.The new “central identity”, which is thought to have been created by Bartle Bogle Hegarty, will be unveiled in the autumn and will replace existing regional brands such as Granada and HTV, which will… Continue reading ITV To Get New Central Identity
A new trade association, formed of five radio stations including talkSPORT, has been created to fight for electronic measurement of radio audiences. At present the only trade body for commercial radio stations is the Commercial Radio Companies Association (CRCA), an organisation described by Kelvin MacKenzie, chairman and chief executive of talkSPORT owner the Wireless Group… Continue reading “Little Guy” Radio Stations Form Trade Body
Week on week analysis of the media market shows that the best performance came from Jazz FM, which reached a agreement with GMG on Thursday following a revised take-over offer from the group (see Jazz FM Agrees To £44.5m Takeover By GMG). Shares rose 7.54% week on week to close at £1.92˝, an increase of… Continue reading Sharewatch
