AOL has become the latest major UK internet service provider (ISP) to enter the broadband market with the launch of its new high-speed internet service.At £34.99 per month the AOL Broadband product is more expensive than the current market rate of £30, which was established when BT Wholesale cut its prices earlier in the year.… Continue reading AOL Enters UK Broadband Market
The IAB has unveiled what it claims to be the “five golden rules” for effective online advertising in an attempt to encourage brands to spend more on internet marketing.The move comes just days after the launch of a new internet advertising body by the major European portals and could be viewed as an attempt by… Continue reading IAB Unveils Golden Rules For Online Advertising
ITV and Channel 4 today confirmed that they have made joint applications to the Independent Television Commission (ITC) for Multiplex Service Licences B and C. A statement released this afternoon read:“The applications have been made by ITV and Channel 4 through a new vehicle, Digital Terrestrial Alliance Limited (DTA). DTA proposes a full free-to-air broadcasting… Continue reading ITV And Channel 4 Confirm Multiplex Application
Leslie Hill, chairman of the ITV Network since 1994, has announced that he will retire from his role at the end of this month.Commenting on his decision to leave, Hill said: “I have thoroughly enjoyed my eight years in the role but the approach of the new Communications Bill means that this is an appropriate… Continue reading ITV Network Chairman To Step Down
Chrysalis-owned Rivals Digital Media has signed a six-figure World Cup sponsorship deal with mobile phone platform 02.The deal, which is the latest in a line of partnerships to be secured by the digital media group, will see 02 sponsor Rivals’ portfolio of football websites including WorldCupRivals.net, Rivals.net and Football365.com for the remainder of the tournament.… Continue reading Rivals Kicks-Off World Cup Ad Deal With 02
The worst performer among media shares yesterday was Taylor Nelson Sofres which suffered a 16% drop in share price compared to the previous day. Early gains by Reuters fell back again following a broker’s sell note, and the group ended down 6˝p at £4.37˝.The best performer of the day was Pearson, which rose as reports… Continue reading Sharewatch
Things have been looking up in the media industry in recent months, topped by the World Cup sparking a rash of tie-in media sponsorship deals and, along with Big Brother and the Jubilee celebrations, providing some healthy TV ratings stories.The upturn- if that’s what it turns out to be- will take a while to materialise… Continue reading Feature: Ad Revenues In Need Of Boost After Weak Q1
IPC Connect is releasing the latest in its series of spin-off specials from weekly women’s title Now. This week will see the publication of the summer edition of Now StarStyle, which will stay on the news-stands, priced at £1.95 for the next six weeks.IPC decided to make the celebrity focussed style magazine a quarterly title… Continue reading IPC Hopes For Now-style Success With StarStyle
Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today.Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should pick… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson
12Snap is launching an SMS advertising campaign for Tia Maria to promote the drinks brand among 23-28 year old women.The ‘Girl’s Talk’ campaign begins on 14 June and will run for six weeks generating sampling of Tia Mia across eight UK cites, including Bath, Bristol, Cardiff, Leamington Spa, Northampton, Oxford, Reading and Solihull.Consumers will be… Continue reading 12Snap Brings Girls Talk To UK Cities
