ISBA has warned its members against using flyposting campaigns in a guidance note issued this week. The action has been taken following a meeting between ISBA and Westminster Council, in which the local authority warned that it is to take a tougher stance on the practice.Westminster Council made clear in the meeting with ISBA that… Continue reading ISBA Warns Members Of Flyposting Crack Down
A study for the Periodical Publishers Association has found that advertising on television is more likely to annoy UK adults than on any other medium.NFO surveyed over 2,000 adults over 15 years, and found that over 50% found TV advertising annoying, compared to just under a quarter who were annoyed by ads on the radio… Continue reading TV Advertising Most Annoying, Says Survey
ITV partners Carlton and Granada have acquired ITN’s 65% stake in the ITN News Channel which will be relaunched later in the year as the ITV News Channel.The acquisition, which represents Carlton and Granada’s first foray into the multi-channel world since the collapse of ITV Digital (see Administrators Confirm ITV Digital Sale), will see the… Continue reading Carlton And Granada Buy Into ITN News Channel
AOL has become the latest major UK internet service provider (ISP) to enter the broadband market with the launch of its new high-speed internet service.At £34.99 per month the AOL Broadband product is more expensive than the current market rate of £30, which was established when BT Wholesale cut its prices earlier in the year.… Continue reading AOL Enters UK Broadband Market
38 million people used a variety of media to follow England’s defeat of Argentina in the first round of the World Cup finals last Friday, according to a research commissioned by Carat.An omnibus survey of 2,000 people carried out for the advertising agency shows that the majority of football fans watched the game at home,… Continue reading 38 Million Follow England’s Victory Over Argentina
Leading internet portals have come together to form a new pan-European industry organisation called the European Interactive Advertising Association (EIAA), which will work to promote the value of online advertising campaigns to major agencies and clients.Founder members of the EIAA, which will be headed by CEO of AdLINK Internet Media, Michael Kleindl, include AOL Europe,… Continue reading Portals Join To Form New Pan-European Internet Ad Body
The July issue of IPC Southbank’s Marie Claire magazine will include two major advertising deals, one of which takes advantage of the magazine brand’s pan-European reach.Motorola will have a die-cut insert in the British edition of the magazine, to promote the V70 phone. It will be bound in and printed on heavier stock paper.Meanwhile, the… Continue reading Tactel Books Pan-European Marie Claire Promotion
The BBC looks set to form a partnership with BSkyB to create a digital terrestrial television service to replace the recently collapsed ITV Digital (see Administrators Confirm ITV Digital Sale), according to reports in today’s press.The corporation is understood to have been holding talks with terrestrial broadcasters including ITV and Channel 4 with a view… Continue reading BBC Set To Join With BSkyB For Digital Bid
Saga Radio has seen off competition from fourteen other applicants for the new Independent Local Radio (ILR) FM licence for the East Midlands. Among the other proposals put to the Radio Authority, which awarded the licence today, was a joint application from Capital and Disney, to become the first major radio operation targeted solely at… Continue reading Eldest First In Battle For East Midlands Radio
The worst performer among media shares yesterday was Taylor Nelson Sofres which suffered a 16% drop in share price compared to the previous day. Early gains by Reuters fell back again following a broker’s sell note, and the group ended down 6˝p at £4.37˝.The best performer of the day was Pearson, which rose as reports… Continue reading Sharewatch
