5.8 million viewers tuned into watch the first episode of Big Brother 3 on Friday night making it the highest rated programme on Channel 4 so far this year.According to unofficial overnight figures from BARB, the live one-hour special, which saw the twelve new contestants enter the Big Brother house for the first time, secured… Continue reading Big Brother Works Its Magic For Channel 4
SMG has launched a new service to provide advertisers with easy access to the group’s range of media businesses.The SMG Access service, which is the result of a review of SMG’s cross-media proposition, is designed to help advertisers and agencies add impact to their campaigns by allowing them to work uninhibited across SMG’s media portfolio,… Continue reading SMG Launches Cross-Media Service For Advertisers
AOL has signed a strategic marketing agreement with Lloyds TSB to promote the bank’s insurance services across its UK portfolio of sites.The deal, which is intended to increase awareness of the Lloyds TSB Insurance brand, will see targeted promotions run across AOL’s Your Money, House and Home and Travel channels. Special insurance quote engines will… Continue reading AOL Secures Marketing Deal With Lloyds TSB
UK radio group GWR has announced that it will sell overseas radio interests – including stations in Europe and Australia – in order to maintain the group’s “leading role in UK radio”.Ralph Bernard, GWR executive chairman, commented: “The Communications Bill marks a watershed for the UK media industry. GWR is committed to a focused strategy… Continue reading GWR To Focus On UK Market As Group Profits Fall
Vauxhall vans have signed a six-figure deal to sponsor part of talkSPORT’s World Cup coverage, whereby fans are encouraged to make their own predictions about the outcome of matches in the tournament. The deal builds on the Vauxhall Fan in the Van feature which runs during the domestic season.Vauxhall will sponsor a Fan in Japan… Continue reading Vauxhall Signs World Cup Sponsor Deal With TalkSPORT
ITV is increasing its programming budget for 2002 by £28m to strengthen ITV1’s schedule for the second half of the year. The broadcaster has also announced a package of measures to modernise its regional services.The additional investment in ITV1 will supplement the £750m already committed to programming for 2002 and is designed to strengthen the… Continue reading ITV Increases Programming Budget For 2002
Unilever has signed a £320m contract with Carlton and Granada to advertise on ITV for the next four years, in the largest advertising deal of its kind in the UK.The deal to promote brands including Persil, Dove and Lynx breaks new ground in the relationship between media owners and advertisers and is thought to have… Continue reading Unilever Signs Record UK Airtime Deal
Hi-Tech Solutions has been awarded the contract to install washroom poster advertising and all other pub media opportunities across Six Continents Retail outlets including All Bar One, Edwards and O’Neills.This is the first time that Six Continents has awarded an umbrella media contract and Hi-Tech Solutions, which secured the deal in a direct pitch against… Continue reading Hi-Tech Solutions Spans Six Continents
ITV partners Carlton and Granada performed poorly in yesterday’s media market. The former slipped 0.47% to close at £2.63˝. The latter fared less well with shares dropping 2.91% to finish at £1.25ź, a loss of 3žp on the day before.Chrysalis also had an uninspiring day with stock falling 4.16% to close at £2.65, down 11˝p… Continue reading Sharewatch
Ambient media revenue rose 12% year on year in 2001, to reach £100.8m. Concord’s Ambient Media 2002 report, from which these figures are taken, credit new technologies and improved accountability for taking the sector forward, and predicts that revenues for this year could reach £113.3m.Nigel Mansell, Concord’s managing director, commented: “Ambient reaching £100m is a… Continue reading Ambient Revenue Topped £100m In 2001
