The Sun has secured Ladbrokes as the sponsor its World Cup activity.The Sun‘s football supplement, Supergoals, will feature special World Cup editions in association with Ladbrokes throughout the tournament, which kicks off tomorrow. Each sponsored edition of Supergoals will include promotional offers and advertising space for Ladbrokes, as well as comprehensive World Cup coverage.In return,… Continue reading The Sun Bets On World Cup With Ad Deal
NRS figures for National Newspapers in the six month period ending in April 2002 show that over readership has declined 0.75% year on year. Analysis shows that the broadsheets saw the largest fluctuations in readership.The best performer both in terms of percentage and actual numbers was the Guardian, which saw readership increase by 34.1% year… Continue reading NRS National Newspaper Round-Up – April 2002
Interim results released by Granada this morning revealed net advertising revenue down 12% for the first half of 2002 and the company said that the market outlook remained unclear.Advertising revenues are set to rise for May (14%), June (7%) and July (6%), thanks to the boost in advertising provided by the World Cup. Granada has… Continue reading Granada Profits Hit By Ad Downturn
Clear Channel UK’s billboard business, More O’Ferrall, has signed a five year deal to market Cal Brown Advertising’s portfolio of outdoor sites in London.The deal, which runs from 1 July, will add 200 48-sheet sites, including scrollers, ultravisions and backlights, to More O’Ferrall’s existing line-up. The company is hoping that the deal will further strengthen… Continue reading More O’Ferrall Increases Offering With Cal Brown Deal
TEAMtalk 252 has secured Ladbrokes.com as the lead sponsor of its World Cup breakfast programming.Under the deal, the betting company will have sole sponsorship of TEAMtalk’s Full Sports World Cup Breakfast, which will be broadcast daily from 6am to 10am throughout the tournamnet. The sponsorship will encompase all aspects of programmming including off-tube commentary, player… Continue reading TEAMtalk 252 Gears Up For World Cup With Ladbrokes.com
Punch, the fortnightly satirical magazine owned by Mohamed Al Fayed, is to close after almost 160 years of publication.The magazine, which was first published in 1841, has seen subscriptions fall below 6,000 and with each edition costing over £40,000 to produce, the title has ceased to become commercially viable. Eight of the magazine’s twelve staff… Continue reading Punch Is Out For The Count After 160 Years
The ASA has refused to uphold complaints against a poster for the film Ali G Indahouse despite accusations that it encouraged young people to smoke cannabis.Those objecting to the poster, which featured Ail G holding up two cigarette papers against a smoke filled background, claimed that it associated the drug with a popular TV personality… Continue reading ASA Gives Ali G The Thumbs Up
Yesterday was a day of mixed fortunes for the media sector as both Emap and Carlton announced gloomy results with signs of only a weak recovery in broadcast advertising.Emap, which posted a 6% rise in profits for the twelve months ending 31 March 2002 (see EMAP ‘Cautiously Optimistic’ On Future Trading), saw shares rise 1.74%… Continue reading Sharewatch
Ambient has long been regarded as the black sheep of the outdoor media family and advertisers have viewed the medium, which seems to lack any hard and fast rules, with a certain degree of suspicion. However, newly released figures from Concord show that the sector’s revenue topped £100m during 2001 and with further growth predicted… Continue reading Feature: Ambient Media Makes Its Mark
Capital Radio Advertising has secured HMV as the first ever sponsor of Xfm’s ‘Music: Response‘ show.The twelve month multi-platform deal, which is designed to promote HMV’s new ‘Playlist’ initiative, includes on air promotions and features, online presence on the Xfm website and coverage in Xfm’s quarterly magazine X-Ray.The deal was negotiated by Xfm’s Capital Radio… Continue reading Capital Radio Advertising Gives HMV The X-Factor
