The popularity of email as an advertising tool is increasing, according to the results of a survey carried out by the DMA and Experian which shows that 60% of marketers currently use email as part of the marketing mix.Of those already using the medium, 16% said they currently use email marketing more than direct marketing,… Continue reading Email Marketing Is On The Up
An advert for the NSPCC featuring a mixture of real-life action and cartoon has prompted 127 complaints to the ITC. Viewers, some of whom had personal experience of child abuse, complained that the advert, which features a real man attacking a cartoon boy, was “upsetting and shocking”.Shots of the man attacking the boy included the… Continue reading ITC Rejects NSPCC ‘Cartoon’ Ad Complaints
Almost 12 million people tuned in to the BBC1 to watch England’s historic defeat of Argentina in the first round of the World Cup finals last Friday.The game, which kicked off at 12.30pm and saw England beat Argentina 1:0, secured a massive 83.4% share of viewing, with audiences peaking at just over 13 million during… Continue reading England’s Defeat Of Argentina Draws 12 Million
ITV is scrapping its on-screen regional idents in favour of a single brand image that will be used across the whole country.The new “central identity”, which is thought to have been created by Bartle Bogle Hegarty, will be unveiled in the autumn and will replace existing regional brands such as Granada and HTV, which will… Continue reading ITV To Get New Central Identity
A new trade association, formed of five radio stations including talkSPORT, has been created to fight for electronic measurement of radio audiences. At present the only trade body for commercial radio stations is the Commercial Radio Companies Association (CRCA), an organisation described by Kelvin MacKenzie, chairman and chief executive of talkSPORT owner the Wireless Group… Continue reading “Little Guy” Radio Stations Form Trade Body
Jazz FM was the best performer in yesterday’s media market. Shares rose 7.54% to close at £1.92˝ after the radio group reached an agreement with GMG following a revised takeover offer from the group (see Jazz FM Agrees To £44.5m Takeover By GMG).Trinity Mirror, which has announced that the price of the Daily Mirror will… Continue reading Sharewatch
Capital Radio and Nokia are set to launch an interactive radio service for mobile phone users called CapitalM8.The service, which allows Capital FM listeners to receive ringtones, news, gig guides and dedicate tracks via their mobile phones, launches later this month and is intended to encourage greater listener interactivity and generate additional revenue streams.CapitalM8, which… Continue reading Capital Unveils Interactive Radio Service
BBC Magazines has appointed Matt Teeman as advertising director of its newly created centralised sales team.Teeman, formerly sales director at Beeb Ventures, will head the new Key Customer Group, which will work alongside the existing sales teams to offer a “one stop shop” service for advertisers interested in cross media deals.Other appointments include, Matt Simms,… Continue reading BBC Magazines Announces Centralised Ad Team
Press reports this week have suggested that EMAP is considering spinning off its radio interests into a separate business. This may pump up its market rating ahead of a relaxation of ownership rules and the subsequent consolidation in the radio industry.EMAP is primarily a magazine publishing group and because consumer press is a slower growth… Continue reading EMAP Radio Business Spin-Off Suggested
Attheraces, the joint digital TV venture between BSkyB, Channel 4 and Arena Leisure, has announced an “extremely encouraging” set of viewing figures for its first three weeks on air.According to Arena Leisure, between 1 May and 18 May the horseracing and betting channel attracted an average peak audience of 50,554 during live afternoon racing, which… Continue reading Attheraces Gets Off To A Good Start
