Yesterday saw Unilever sign a £320m contract with Carlton and Granada to advertise on ITV for the next four years, in the largest advertising deal of its kind in the UK (see Unilever Signs Record UK Airtime Deal). Despite the much needed cash inflow from the deal, Carlton and Granada saw shares fall yesterday. The… Continue reading Sharewatch
Total UK advertising expenditure fell by 2.6% year on year during 2001 to just over £16bn, according to the latest figures compiled for the Advertising Association’s Advertising Statistics Yearbook 2002.President of the Advertising Association (AA), Niall Fitzgerald, said: “The last twelve months have been painful for the advertising business. The noticeable drop in TV advertising… Continue reading 2001 Decline In UK Adpsend Led By TV
Last weekend saw the launch of the latest series of Big Brother and this year Channel 4 seems to have pulled out all the stops. NewsLine’s Assistant Editor, Gareth Jones, looks at whether, in the world of reality TV, you can have too much of a good thing.The reality TV extravaganza that is Big Brother… Continue reading NewsLine Column: Big Brother 3 – Resistance Is Futile
Clear Channel UK’s recent acquisition of Score Outdoor (see Score Outdoor Sale To Create Third Force In Market) will benefit advertisers by creating more competition within the outdoor sector, according to IPA Outdoor (IPAO).The acquisition, which will see the creation of a third national force in billboard advertising to rival JCDecaux and Maiden, has been… Continue reading IPA Outdoor Welcomes Clear Channel UK Acquisition
UK consumer advertising is trading well, whilst radio advertising conditions remain tough, according to year-end financial results released by EMAP this morning. The results are pretty much in line with the outlook given in the group’s trading statement in March.Pre-tax profit rose by 6% to £151 million for the twelve months ended 31 March 2002.… Continue reading EMAP ‘Cautiously Optimistic’ On Future Trading
Like for like advertising revenues at Carlton Communications fell by 13% year on year for the six months ended 31 March 2002, the company’s results showed this morning. However, the ITV giant says that there are early signs of a recovery in the demand for advertising at present.Pre-tax profit before interest at the company fell… Continue reading Carlton Profits Hit By Ad Slowdown And ITV Digital Failure
Chrysalis Radio Interactive has signed a five figure advertising deal with personalised picture and logo website Hallmark Hiya to promote the brand across the Galaxy Network.The deal, which begins on 3 June, runs for three weeks and will target a 15-19 year-old female audience. On air advertising spots and trails will direct listeners to the… Continue reading Chrysalis Brings Hallmark Hiya To Galaxy Listeners
ITV is increasing its programming budget for 2002 by £28m to strengthen ITV1’s schedule for the second half of the year. The broadcaster has also announced a package of measures to modernise its regional services.The additional investment in ITV1 will supplement the £750m already committed to programming for 2002 and is designed to strengthen the… Continue reading ITV Increases Programming Budget For 2002
Unilever has signed a £320m contract with Carlton and Granada to advertise on ITV for the next four years, in the largest advertising deal of its kind in the UK.The deal to promote brands including Persil, Dove and Lynx breaks new ground in the relationship between media owners and advertisers and is thought to have… Continue reading Unilever Signs Record UK Airtime Deal
Hi-Tech Solutions has been awarded the contract to install washroom poster advertising and all other pub media opportunities across Six Continents Retail outlets including All Bar One, Edwards and O’Neills.This is the first time that Six Continents has awarded an umbrella media contract and Hi-Tech Solutions, which secured the deal in a direct pitch against… Continue reading Hi-Tech Solutions Spans Six Continents
