Total UK advertising expenditure fell by 2.6% year on year during 2001 to just over £16bn, according to the latest figures compiled for the Advertising Association’s Advertising Statistics Yearbook 2002.President of the Advertising Association (AA), Niall Fitzgerald, said: “The last twelve months have been painful for the advertising business. The noticeable drop in TV advertising… Continue reading 2001 Decline In UK Adpsend Led By TV
Last weekend saw the launch of the latest series of Big Brother and this year Channel 4 seems to have pulled out all the stops. NewsLine’s Assistant Editor, Gareth Jones, looks at whether, in the world of reality TV, you can have too much of a good thing.The reality TV extravaganza that is Big Brother… Continue reading NewsLine Column: Big Brother 3 – Resistance Is Futile
Clear Channel UK’s recent acquisition of Score Outdoor (see Score Outdoor Sale To Create Third Force In Market) will benefit advertisers by creating more competition within the outdoor sector, according to IPA Outdoor (IPAO).The acquisition, which will see the creation of a third national force in billboard advertising to rival JCDecaux and Maiden, has been… Continue reading IPA Outdoor Welcomes Clear Channel UK Acquisition
UK consumer advertising is trading well, whilst radio advertising conditions remain tough, according to year-end financial results released by EMAP this morning. The results are pretty much in line with the outlook given in the group’s trading statement in March.Pre-tax profit rose by 6% to £151 million for the twelve months ended 31 March 2002.… Continue reading EMAP ‘Cautiously Optimistic’ On Future Trading
Like for like advertising revenues at Carlton Communications fell by 13% year on year for the six months ended 31 March 2002, the company’s results showed this morning. However, the ITV giant says that there are early signs of a recovery in the demand for advertising at present.Pre-tax profit before interest at the company fell… Continue reading Carlton Profits Hit By Ad Slowdown And ITV Digital Failure
Chrysalis Radio Interactive has signed a five figure advertising deal with personalised picture and logo website Hallmark Hiya to promote the brand across the Galaxy Network.The deal, which begins on 3 June, runs for three weeks and will target a 15-19 year-old female audience. On air advertising spots and trails will direct listeners to the… Continue reading Chrysalis Brings Hallmark Hiya To Galaxy Listeners
IPC’s NME brand has extended its SMS text messaging service with the launch of NME Band Alerts.The new premium rate service, which is intended to provide music fans with the latest rock and pop news, launches tomorrow. NME readers will be able to sign up to receive SMS alerts on up to 100 bands by… Continue reading NME Extends Text Message Offering
The Daily Telegraph has signed a deal with Thus Group to promote it’s Overdrive campaign targeting small and medium sized businesses.The deal will see a 16-page tabloid supplement on office-based communications appear in the Daily Telegraph on 30 May. The supplement will feature competitions and advertorials designed to raise awareness of Thus Group’s Overdrive campaign… Continue reading Daily Telegraph Signs Ad Deal With Thus Group
Internet ad monitoring service NetCrawling has launched a new spidering product called Brand Pepper that measures the total marketing impact of brands online.The new product, which collects PR, sponsorship, advertising and web positioning information, allows agencies and brand owners to quantify their total online marketing spend and directly compare it to that of their competitors.According… Continue reading NetCrawling Unveils Hot New Ad Monitoring Tool
Week on week analysis of last week’s media market reveals that the worst performance came from Jazz FM, which confirmed earlier in the month that Guardian Media has bid £41m to take over the radio station (see Guardian Media Group Makes £41m Offer For Jazz FM). Shares were down 6.27% week on week to close… Continue reading Sharewatch
