Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.
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One of The Media Leader’s inaugural Future 100 manifestos — to improve working conditions for neurodivergent people in media and advertising — has been developed into an industry initiative.
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The It Takes A Village Collective founder tells The Media Leader why it’s helpful to think of diversity and inclusion as a “language” that the industry is learning.
Thomas Bremond, SVP and chief revenue officer at Comcast’s FreeWheel, talks to The Media Leader about why TV now has “all the tools” to succeed with technology and how the important issue of sustainability is being addressed.
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Rob Edwards, Arla Foods’ head of media and digital, tells The Media Leader why the advent of retail media provides a “lifeline” to full-funnel advertising measurement for media buyers.
