Bob Wootton looks at the case for attention metrics, payment terms and a return to the office
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It’s right that Nielsen (and BARB) are held to high standards. What about the rest of the media ecosystem?
These may be new-age companies but our industry should remember their corporate approach is old-school
How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict
The All In Report’s findings has recommended three key action areas to make the sector more diverse and inclusive.
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
The Government’s claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.
Phil Smith, director general at ISBA, discusses Enders Analysis’ findings into the future of TV advertising and his trade body’s mandate to examine the broadcast trading environment
Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin
ISBA’s head of media Bobi Carley explains why she decided to join the trade body despite its “grey” reputation.