ISBA has launched the third phase of Origin, its cross-media measurement initiative, which aims to move the project from concept to build stage.

There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

ISBA’s cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work

ISBA has announced today it will start looking for a CEO of Project Origin, the UK cross-media measurement initiative.

ISBA’s initiative to build a cross-media measurement system, Project Origin, is set to enter its third phase of development.

Origin, ISBA’s initiative to bring cross-media measurement initiative to UK advertising, has announced the completion of its proof of concept.

ISBA has hired Youview exec Tracey Kitt to lead its cross-media measurement initiative Project Origin, as Richard Halton departs.

ISBA said this first stage “passed all the key tests, with performance generally exceeding expectations”

Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA’s ambitious cross-media measurement initiative board as funding partners

The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.