Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.

Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group’s head of performance marketing and CRM.

Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.

Outgoing president Margaret Jobling announced winners of inaugural awards.

The development of a US cross-media measurement solution will now be the responsibility of Aquila.

Havas Media Network UK will feed into the UK cross-media measurement initiative’s future product scope and involve its clients in beta trials.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

The proven power of TV and the level-playing field argument are pretty compelling reasons to participate in Origin’s cross-media measurement solution, writes the ISBA-backed initiative’s CEO.

In brief: Origin, the UK’s cross-media measurement initiative, has issued a RfP to identify potential vendors to create industry television ad logs for UK commercial TV channels.