The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.

Michaelides, who most recently worked as interim chief customer officer of Great British Racing, takes over from Phil Smith after eight years at the helm.

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.

The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.

Smith will remain connected to the organisation as he will become chair of Origin.

Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.

UK broadcasters are being put on the “backfoot” by Isba’s cross-media measurement platform Origin, a Sky Media executive warned, citing concerns over data access and transparency.

Media agencies are already making buying decisions based on video impression data that falls below the Barb benchmark, writes VMO2’s former head of media.

Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?