The ad industry not only needs to diversify its workforce – it also needs to represent Britain more accurately in its output, writes Dominic Mills.
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AMC Networks is responsible for popular programmes including The Walking Dead, Mad Men and Breaking Bad.
A number of important groups in British society are still under-represented in the advertising industry, writes Dominic Mills – and if industry doesn’t bite the bullet soon, there’s a danger it will fall even further behind.
Premium ad network Unanimis, wholly owned by Orange, has been sold to ad tech firm Switch for an undisclosed sum.
As the way in which we shop evolves and consumer expectations change, Lee Anderson, head of marketing at Primesight, discusses how Britain’s ailing high streets could be re-invigorated.
Tony Hall has announced plans to address the on and off-screen representation of the Black, Asian and minority ethnic community at the BBC, saying that although the BBC gets much right on diversity, more could be done.
Current mobile trends are no real indicator of where we might end up, says Simon Andrews, founder of Addictive! – and the size of the mobile opportunity means that everyone needs to get involved.
Big Data is set to define the future of the media in many ways, says Andy Brown, CEO, Kantar Media – and there is no doubt that all media businesses need to adapt their models now if they are to continue to compete.
David Ogilvy once said that the problem with market research is that people don’t think how they feel, they don’t say what they think and they don’t do what they say. Here, David Brennan tries to untangle the contradictions…
The newspaper and magazine industry has announced that it will be taking its case to the Court of Appeal following a High Court ruling on the press regulation royal charters – but experts say success is unlikely.