Why is the new Doctor Who such a hit and what can a 55 year old show tell us about the current direction of broadcasting? Research The Media’s Richard Marks investigates.
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As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.
The programme will be a space designed to allow discussion on current topics such as women’s representation in Westminster and the effect of alcohol in the Houses of Parliament.
Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.
A new UM report released this week reveals that over two-thirds of Britons aged 65+ believe that advertising perpetuates negative stereotypes about people their age.
PrideAM has launched its 2018 competition asking adland to reimagine a mainstream advertising campaign for a LGBT+ audience.
Ofcom’s report surveyed nearly 9,000 employees across 16 companies and focuses on three of the main radio broadcasters: the BBC, Bauer and Global.
Senior male execs have been mysteriously disappearing in adland – it’s crucial for women to fill the gaps, writes 23red’s Jane Asscher.
The award is asking ad creatives to create campaigns which challenge fixed stereotypes, objectification and sexualisation of women.
The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data.PAMCo’s funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA… Continue reading PAMCo