Thinking Big Data will give you ‘the full, complete and true picture’ is a fallacy says Steve Smith, head of thought leadership research at Starcom MediaVest.

Mobile application ‘cinime’ will enable cinemagoers to use their smartphones to interact with the big screen – aiming to ‘enhance’ and ‘complement’ the cinema experience, without interrupting it.

Coronations Street’s absence from Tuesday night’s schedules gave the dominant soap’s rivals a bit of a breather and allowed them to shine for the evening.

Video on demand having growing influence on advertising industry, bringing in revenues totalling £104 million in 2012, which are predicted to increase significantly over the next two years.

Advertising expenditure in the UK reached £17,172 billion in 2012, up 2.3% on 2011 according to figures released today in the AA and Warc Expenditure Report – figures not seen since 2007.

Quaint and twee country soap Emmerdale (ITV, 7pm) signalled the start of Wednesday night’s top shelf content as the poor man’s Robert Downey Jr, Cameron, escaped another bullet in the nick of time.

The NUJ has expressed outrage over talks between the Government and newspaper owners, accusing them of creating secret deals for a new press regulation.

The real reason why Hacked Off, which has been annoyingly effective over the past year, is angry is that they know in their hearts that they have lost the battle to achieve the full implementation of the Leveson recommendations, in particular the statutory underpinning of a new regulatory body.

Jim Marshall, chief client officer at Aegis, saw the US election campaign as a fascinating aspect of the American political way and a wonderful media jamboree, but thinks most people in the UK would be horrified if our own politics went the same way.

comScore has released new insights on the U.S. tablet market from comScore TabLens, its forthcoming monthly syndicated service providing insights into tablet ownership and usage.