Brands willingness to pull advertising at the slightest whiff of social media unrest is a worrying mirror on how free speech is a slowly dying concept in UK society, writes Alex Burmaster.

Alex Burmaster, European internet analyst, Nielsen Online, examines the television over the internet phenomenon, and looks at who’s winning the battle for viewers.There has been much activity from the major media players in the quest for the TV-over-internet grail, as well as much speculation as to what degree people will actually watch TV over the… Continue reading Is TV On-demand In Demand?

Alex Burmaster, European internet analyst at Nielsen//NetRatings, explains the theory and practice behind the company’s promotion of total time as the key user engagement metric for online…Many of you will be aware that Nielsen//NetRatings recently announced that we are actively promoting total time as the key user engagement metric, alongside more traditional measures such as… Continue reading What Moving From Page Views To Time Is All About

Ahead of MediaTel Group’s forthcoming ‘Future of Media Research’ seminar, Alex Burmaster, European internet analyst at Nielsen//NetRatings, looks at measurement in the online universe, focusing on the recent debate between the Guardian and the Telegraph in the battle for newspaper web dominance…The recent press and debate about what and how we measure in the online… Continue reading Making Sense of the Ad Opportunity Today

Alex Burmaster, European internet analyst at Nielsen//NetRatings, examines Web 2.0 and its associated buzzwords, and the value of user-generated content in today’s social internet…In preparing for a recent seminar on Web 2.0 I noticed how interchangeably the phrases “Web 2.0”, “social networking” and “user generated content” were being used by the different participants. They seemed… Continue reading Social Internet or Web 2.0?

As more than half of the world is now logging on to the web, Alex Burmaster, European internet analyst at Nielsen//NetRatings, discusses the mushrooming popularity of video-sharing websites like YouTube, and why more and more people are turning to this platform for information and entertainment…Over half of the world’s population now has access to the… Continue reading The Rise Of Online Video

Online gambling is becoming an increasingly popular pastime, both for British and European internet users. Alex Burmaster, European Internet Analyst at Nielsen//NetRatings, explains the advantages of gambling from home, and the factors fuelling the industry’s phenomenal growth.Thirty million people in the US do it each month, as do one in four of the French Internet… Continue reading Online Gambling: A Good Bet For The Future