Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.

In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.

The Daily Mail’s gaming vertical has over 450,000 followers on TikTok and is looking to expand after testing the market over the past year. Endemic gaming companies have inked commercial deals in the process.

Initiative aims to provide safe spaces for leaders to freely discuss key challenges and changes.

The line between video games and social media has blurred and brands that recognise this could stand to benefit by integrating gaming platforms into their digital strategy.

Analysis: WPP’s partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.

PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.

Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.

Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.

The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.