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Dip in gaming CPMs presents opportunities in Q1 and Q3

Dip in gaming CPMs presents opportunities in Q1 and Q3

30 Apr 2025 | Jack Benjamin

In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.

Mail Gaming one year on: ‘The social-first strategy has worked’
Mail Gaming one year on: ‘The social-first strategy has worked’
04 Feb 2025 | Jack Benjamin
The Media Leader Club to bring together industry’s most influential minds
The Media Leader Club to bring together industry’s most influential minds
24 Jan 2025 | The Media Leader Staff
Is gaming the next social media?
Is gaming the next social media?
28 Nov 2024 | Kevin Fulmer
Roblox attracts interest from WPP despite accusations of online harms
Roblox attracts interest from WPP despite accusations of online harms
14 Oct 2024 | Jack Benjamin
Gen Z aren’t just teens — they’re customers and big gamers
Gen Z aren’t just teens — they’re customers and big gamers
01 Oct 2024 | Jack Benjamin

Roblox moves to create a walled garden as it leans into ad strategy

23 Sep 2024 | Jack Benjamin

Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.

The Future 100 Club is our chance to shout about our brilliant people

16 Aug 2024 | Josh Krichefski

Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.

Judges revealed for The Future 100 Club 2024

14 Aug 2024 | Maria Iu

The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.

Apple Vision Pro is one to watch for gamers, innovators — and marketers

22 Jul 2024 | Sundance DiGiovanni

Marketers would be wise to follow developments of the Apple Vision Pro and how gamers are using the tech. It offers brands the opportunity to test and understand ahead of the eventual introduction of advertising. 

Ubisoft and History Hit tie-up brings gaming and history audiences together

20 May 2024 | Ella Sagar

Gaming developer Ubisoft and content platform History Hit have agreed an “always on” partnership.

Why holding groups should be eyeing up gaming agencies

03 May 2024 | The Media Leader Staff

Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.

Mail Metro Media strives to be ‘early adopter’ as it develops gaming strategy

02 May 2024 | Jack Benjamin

The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.

IAB: Podcast, CTV and social video ‘outperform’ digital ad market

24 Apr 2024 | Ella Sagar

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

Answer to the government’s AI challenge? The creative industries

23 Apr 2024 | Tim Levy

Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.

YouTube, influencers and gaming: Bridging the Gen Z generation gap

23 Apr 2024 | Jack Benjamin

Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?

+ More Gaming

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Digital stays on top

30 Apr 2025

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