Alex Franks, director at Blyk, looks at location based marketing and the huge potential this has to marketers if used intelligently.

Alex Franks, director at Blyk, says the next decade will see mobile payments become an everyday reality – you’ll use your mobile to buy the things you want, whether that’s on the high street or the internet

Alex Franks, director at Blyk, says developments in mobile coupons, NFC and mobile payments will be the catalyst that fires a significant shift on mobile ad spend…

Alex Franks, MD, Blyk, takes a look at the evidence…