Major communication innovation is historically driven by the distribution mechanism; the first transatlantic cable was laid nearly a hundred years ago and has enabled the great leaps in communications for the last century that we’re only just capitalising on.
Andrew Bradford
Andrew joined The Nielsen Company’s online division in 2010 as VP, Client Consulting, Media, EMEA as well as business lead on the UKOM initiative. Prior to this, Andrew was Director, Insights and Strategy, AOL Europe.
Andrew supported commercial, content and consumer marketing functions within the insight and innovation field across a range of media. He has provided insights across consumer behaviour, media research, market mapping & futures. Andrew is a trained scenario planner and currently a member of Open University’s MBA program.
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Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…