Examining the Rajar Q3 results, Andy Haylett, director, Ipsos MediaCT, says what we’re seeing is probably a seasonal dip in radio consumption and is likely to be short-term.

Andy Haylett, director, Ipsos MediaCT, examines the key findings from the Rajar Q2 results – and after accidentally unearthing a batch of dusty old files, notes some fascinating trends from over the last twenty years…

The latest RAJAR results report, along with the usual ups and downs, a potentially seminal moment in the life of digital radio: half of the UK adult population now listens to the radio on a digital platform. Unfortunately this is not ‘the’ 50% that has been touted by the Government as the tipping point for any digital switch over, but it’s still positive news says IPSOS MediaCT’s Andy Haylett.

2012 was pretty unusual in the world of radio with several momentous and unique events disrupting the normal flow of listener behaviour says Andy Haylett, Survey Director at Ipsos as Newsline grabs the latest industry opinion on the RAJAR results.