Andy Pang is Head of Marketing Science at Snap. Prior to joining Snapchat five years ago, Andy held senior marketing science roles at Facebook and Instagram, contributing to the expansion of marketing effectiveness for the business across EMEA. Across his 20 years in the UK media industry Andy has pioneered media research techniques across digital platforms as well as print and out of home organisations. Winning awards for research papers including ‘The Instagram Effect’ at the IAB Europe Research Awards. Andy sits on the UK’s ISBA Project Origin technical and measurement committee, as well as the UKOM Tech Board.