There is now enormous potential for out-of-home to perform as a virtual shop front, writes Posterscope’s Ben Milne.

As UK towns begin the first trials of driverless cars, Posterscope’s Ben Milne looks at the opportunities for out-of-home.

What can the out-of-home industry take from this year’s CES – and what trends are likely to emerge in 2015? Posterscope’s Ben Milne finds out.