There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.

The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?

We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.

Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him

Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms

Bob Wootton examines the Sky Glass TV and discusses complementarity and access with the future of the licence fee and FM radio.

Bob Wootton explores the Metaverse and questions if advertising’s relationship with technology will improve as a result

Bob Wootton looks at the case for attention metrics, payment terms and a return to the office

These may be new-age companies but our industry should remember their corporate approach is old-school