Bob Wootton explores the Metaverse and questions if advertising’s relationship with technology will improve as a result

Bob Wootton looks at the case for attention metrics, payment terms and a return to the office

These may be new-age companies but our industry should remember their corporate approach is old-school

Bob Wootton discusses self-inflicted industry perils including regulation, pitching, awards and a perceived higher calling

Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban

Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers

Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin

Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward

Bob Wootton offers his view on the biggest industry stories of the past month, including Australia’s showdown with Google and Facebook, the troubles of the BBC, and media’s existential threat.

Bob Wootton gets to grips with the events of the year so far and what’s coming down the track for social media platforms