We should no longer consider it a downstream cost whose operators we want to impoverish as we did back in the day.

Bob Wootton offers his reflections on a year in media as he looks back on movers and shakers, band-wagons and why Sky is still ignoring him

Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms

Bob Wootton examines the Sky Glass TV and discusses complementarity and access with the future of the licence fee and FM radio.

Bob Wootton explores the Metaverse and questions if advertising’s relationship with technology will improve as a result

Bob Wootton looks at the case for attention metrics, payment terms and a return to the office

These may be new-age companies but our industry should remember their corporate approach is old-school

Bob Wootton discusses self-inflicted industry perils including regulation, pitching, awards and a perceived higher calling

Bob Wootton reflects on failed lobbying and suggests stronger rhetoric from an industry not being listened to over the HFSS ad ban

Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers