The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?

Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.

Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.

As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.

Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.

At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.

There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.

2016 was a tough year for the industry – Bob Wootton shares his wish list for getting it back on track…

If you bought a jacket with only one sleeve, you’d seek a refund, wouldn’t you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.

Following the launch of Omnicom’s new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.