Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media

Too much of what happens in the digital world defies gravity, writes Bob Wootton – it’s time we scrutinised it much more closely.

Will the WPP boss’s success percolate through the organisation to the thousands who prop it all up, wonders Bob Wootton. Plus: Exterion’s tube win, ad effectiveness and clumsiness at Channel 4

What use are ‘corporate social responsibility’ claims when the likes of Google and Facebook play it so fast and loose with tax, asks Bob Wootton.

Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.

It has been an eventful year in advertising – so here ISBA’s Bob Wootton joins up the dots and leaves us with a his closing remarks.

The US investigation into media rebates could now impact the UK – and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA’s Bob Wootton.

Unsafe, unviewable, fraudulent, blocked and badly targeted… How can advertisers overcome an increasingly challenging digital landscape? By ISBA’s Bob Wootton.

ISBA’s director of media & advertising, Bob Wootton, gives his views on the current top priorities for advertisers.

We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.