Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.

As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.

With a very few notable exceptions, the way our workplaces have changed has done nothing for the quality of the work. Time for AI to intervene?

From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.

Some advertisers might not mind Twitter lapsing into obscurity. But another platform is likely to emerge quickly.

Inflation and the cost-of-living crisis will be inescapable and impact everything in the industry.

Many have jumped on the metaverse bandwagon, but has the end user been forgotten?

Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.