Significant new research from Barb and Isba, the array of video content and TV’s proven effectiveness suggest the future is bright.

The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.

With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.

Both are still huge but are becoming increasingly fragmented. AI is yet another challenge for a divided industry.

Isba’s cross-media measurement plan is too big to not work. But advertisers are restless and frustrated. 

The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.

Threads has a number of things going against it. Not least because social media has become a surprisingly slow-to-evolve medium with myriad regulatory issues, writes ISBA’s former director of media.

As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.

Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?

Bob Wootton examines the new out-of-home verification system and Procter & Gamble’s new digital focus.