Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.

Bob Wootton has spoken with major advertisers about their concerns for the future. Everyone should be worried.

2018 is already shaping up to be a watershed year, writes Bob Wootton as he reviews adland’s major talking points.

Too often internal conflicts hamper any pan-industry attempts to lobby effectively, writes Bob Wootton – but there is a new opportunity to fight harder.

As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.

There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?

Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.

The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?

Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.

Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.