As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.

There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?

Adland still has huge issues and risks to be defused, but there’s every reason to finally feel optimistic, writes Bob Wootton.

The tech behemoths are endemically dismissive of the responsibilities they hold to their advertisers, writes Bob Wootton. Is that all about to change?

Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.

Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.

As with the case of media agency Goodstuff, thank goodness yet more top talent is now truly independent and able to raise capital and invest according to their own visions, writes Bob Wootton.

Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.

At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.

There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.