True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton – but it shouldn’t kid itself about its present or future positions.

An industry topic du jour, inhousing threatens the status quo, if not ultimately agencies’ very raison d’être, writes Bob Wootton. Or does it?

The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.

Bob Wootton ends the year by collating adland’s loose ends in the hope they can find resolution in 2020.

As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?

The economy remains utterly constipated in the face of continuing and ever more desperate gambits to deliver or deny the 2016 referendum result, writes Bob Wootton. How does that impact adland?

The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?

Bob Hoffman is right to call out agencies for their role in allowing a host of online advertising scandals to flourish – but it’s not entirely their fault, writes Bob Wootton.

Bob Wootton embraces a busier-than-usual summer with a look at the world’s woes resting on adland’s shoulders, billboard frolics and the “miracle” of 5G.

As the management consultants diversify to span most media agency services and beyond, things get very murky, writes Bob Wootton.