Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers
ARCHIVE ▸ Bob Wootton
Bob Wootton weighs in on the two most contentious topics debated in adland this month.
The ad boycotts of today will go the same way as the media sieges of old, writes Bob Wootton.
It’s time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director’s view on the programmatic supply chain report.
True enough, the advertising industry has responded brilliantly to reconfigure itself wholesale, writes Bob Wootton – but it shouldn’t kid itself about its present or future positions.
An industry topic du jour, inhousing threatens the status quo, if not ultimately agencies’ very raison d’être, writes Bob Wootton. Or does it?
The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
Bob Wootton ends the year by collating adland’s loose ends in the hope they can find resolution in 2020.
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?