Bob Wootton discusses effective creativity, the return to office-based work and some of the movers and shakers ruffling industry feathers

Bob Wootton warns P&G of cosying up to the Chinese and discusses two areas of concern for Project Origin

Bob Wootton tackles the status quo of performance versus branding in a bid to decipher how to move the industry forward

Bob Wootton offers his view on the biggest industry stories of the past month, including Australia’s showdown with Google and Facebook, the troubles of the BBC, and media’s existential threat.

Bob Wootton gets to grips with the events of the year so far and what’s coming down the track for social media platforms

Bob Wootton assesses where we are at the end of the year and discusses new start-ups and a new medium with an unfortunate acronym.

Bob Wootton gets a lesson in cross-industry audience research as he recalls his experiences of attending virtual events over lockdown 2

Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers 

Bob Wootton weighs in on the two most contentious topics debated in adland this month.

The ad boycotts of today will go the same way as the media sieges of old, writes Bob Wootton.