Bob Wootton is not short of an opinion or two, and having spent 15 years lobbying and representing advertisers for ISBA, where better to start his new column than the biggest media merger in history…

Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers…