We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA’s Bob Wootton.

From Coca-Cola to Sony, more global media business is up for grabs than at any previous time. What does this mean, and how should we interpret it, asks ISBA’s Bob Wootton.

From thoughtless and hectoring advertising on TV to the negative impact of an overly heavy ad load on the online experience, it’s time the industry got its house in order.

How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he’ll be ticking.

Ad Week is clearly here to stay – but it won’t reach the next level unless it can attract a vital but missing constituency, says ISBA’s Bob Wootton. So what does it need to do?

Auditing might still have a place in the UK media sector, but it’s not set for growth, writes ISBA’s Bob Wootton.

With resurgent volatility, ISBA’s Bob Wootton asks if our trading systems are sufficiently agile to cope.

As the year closes ISBA’s Bob Wootton joins the many seasonal cliché-mongers and offers some thoughts hopes for the year ahead.

Just because we can put advertising everywhere doesn’t mean that we should, says ISBA’s Bob Wootton.

Companies spend millions building and protecting their brands, but then ruin it all with terrible customer service, laments ISBA’s Bob Wootton.