Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined – and what might prevent its uptake amongst advertisers, writes DataXu’s Chris Le May

The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu’s Chris Le May.

Advertisers must be sure they’ve put their trust – and their marketing investments – in the right place, writes DataXu’s Chris Le May.

While it’s good to know that a campaign is performing well, it’s better to know why, says DataXu’s Chris Le May.

Programmatic is here to stay, says DataXu’s UK director, Chris Le May. So how can the industry utilise the technology effectively?