Like Revolute, companies that capitalise on the potential of marketing now will be the ones that will thrive and grow in the post-pandemic world, writes Ebiquity’s chief strategy officer, Christian Polman.

Partner content: Ebiquity’s Christian Polman reflects on the key takeouts from Mediatel’s Future of Brands conference.

Partner content: It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution and measurement, writes Ebiquity’s Christian Polman.

Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.