It’s one of the biggest challenges for programmatic – but how can brands protect themselves, asks Experian’s Colin Grieves.

Has the need for a brand to help create a pre-formed decision been reduced? Experian’s Colin Grieves looks at the rise of programmatic and the future of branding strategies.

Agency teams that work in silos across their respective channels are out of touch with the way today’s consumers operate as shoppers increasingly look for tailored, personalised interactions from brands. So what needs to change? Colin Grieves from Experian’s Alchemy Social takes a look…