Infectious Media’s Daniel de Sybel looks at why the next wave of programmatic innovation is likely to come from Europe.

It might only now be a hot topic, but online ad fraud has been around for years, writes Infectious Media’s Dan de Sybel. So why has it not been eradicated?

Clients are rightly demanding more transparency in digital advertising, writes Infectious Media’s Daniel de Sybel – but are they focused on the right type? It’s time to make some clear distinctions.