The industry should challenge itself to break away from old habits and unlock the full potential of the new publisher currency, writes Demi Abiola.
Demi Abiola
Demi Abiola is a Publishing Director at PHD media, where he joined in September 2005. He started his career in finance as an accountant for KPMG. Before joining the sales house Carlton Television and then ITV where he spent two years. Demi has a wealth of experience across a range of different sectors. His current client portfolio consists of amongst others; Warner Bros, HSBC, VW brands and Diageo. Demi is passionate about diversity in the advertising industry, he’s been panellist at adweek discussing race in the industry. In addition to involvement in OMG diversity initiatives. In his spare time, you will find Demi playing poker, in the boxing gym or practising Yoga.