GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps – it’s time we considered how this translates back to concepts of ownership.
Geoff Copps
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By embracing boringness, brands are able to bring some stability into the lives of consumers beleaguered by everyday forces of change, novelty and uncertainty, writes Geoff Copps.
Geoff Copps, Senior Research Manager, reports from the Telegraph Festival of Business.
2011 was a monumental year. But where will we find the most captivating moments of 2012 and why should advertisers take note? Geoff Copps, research & analysis manager at Telegraph Media Group, explores…
Geoff Copps, research & analysis manager at Telegraph Media Group, offers a personal take on what the future holds for the tablet market in the UK…