Giles Cottle is Customer, Product and Analytics Director at Genius Digital, and is responsible for managing the Genius Digital product portfolio, alongside managing post-sales strategy and analysis support for customers. Prior to joining Genius Digital, Giles was Head of Strategy at Freesat, an ITV/BBC joint venture company. During his time at Freesat, Giles was responsible for coordinating and shaping the development of the company’s business and finance strategy. Prior to this, he was a Principal Analyst at Informa, leading coverage of OTT, broadband content and connected devices. Giles is a regular speaker at industry events and is frequently quoted by top-tier media titles. He also previously worked at Initiative, where he helped to found the company’s digital research practice. He holds a degree in history from the University of Sheffield.