The actions that the industry takes now will have big repercussions further down the line and, if you do nothing, don’t expect a happy ending.
James Chandler
LATEST ARTICLES
This industry has award-winning creativity in spades, but it has to go hand-in-hand with a responsible approach that demands shared standards as a given, writes the IAB UK CMO.
…and why calls for a complete end to targeted advertising are misguided. By the IAB’s James Chandler.
Newsline columnist Bob Wootton, alongside other commentators, has lately been highly critical of online advertising. Here, the IAB’s James Chandler confronts the barrage of digital criticism.
Commutes used to be filled with boredom and moments of ‘dead time’ – but mobile technologies are swiftly changing that and turning us into connected commuters says Mindshare UK’s James Chandler. So what does the future hold for the brands that effectively engage us as we travel?