Planning for brand activations in the virtual worlds of the future requires better use cases and a more vivid imagination.

OMD EMEA’s chief product development officer looks at AI’s evolving role in the purchasing funnel

OMD EMEA’s chief product development officer analyses how social platforms are gearing up for a year when direct to consumer retail sales will dominate and what marketers should do to prepare

OMD EMEA’s Jean-Paul Edwards looks at recent Olympic factors that are shaping the way viewers engage with major sporting events

Podcasting promises to provide consumers with on-demand, specialist media completely free of charge, but is it just a passing fad? Can commercial broadcasters still carve a slice of the online action for themselves? Jean-Paul Edwards, head of media futures at Manning Gottlieb OMD, explains the implications of the new technology, and the ways in which… Continue reading Podcasting – Worth All The Fuss?