Priming is one of the ways good advertising works and it’s the reason why public and private work together, writes Justin Gibbons.
Justin Gibbons
Justin studied History at Edinburgh and University College London before starting life as a qualitative researcher at Synovate. He went on to be a Cool Hunter, joined PHD as Director of Strategic Services, has been Creative Director of Arena Media and Planning Partner at George & Dragon. Work Research is a specialist media consultancy focussed on the UK’s media businesses
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Following the launch of his new book, researcher and author Justin Gibbons explains why now is the perfect time to think about media in a different way.