The business has been renamed Bauer Media Outdoor.
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The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.
The report contains 10 key considerations for advertisers as they navigate the ‘maze’ of suppliers.
Retention of Unilever business propelled WPP shop to top of the ranking, COMvergence analysis showed.
The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.
Sue Unerman and Kathryn Jacob’s book tried to get everyone become more creative in order to achieve business success.
Newsworks study also found that most Brits believe advertisers should support quality journalism.
UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.