Gracenote found that there are now more than 500,000 pieces of content across the five major SVOD platforms.
ARCHIVE ▸ Maria Iu
The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.
Being channel-agnostic has become key as marketers increasingly look to targeting, measurement and efficiency improvements via data. What does this mean for creativity?
Hearts & Science tapped into passion points and creative pursuits to highlight The National Lottery operator’s message.
The UK audio sales chief on memorable jingles and ads, the rise in podcasts and finding the “why” in what we we do.
Findings of the survey will inform an updated action plan that helps businesses create a more inclusive workplace.
In addition, more than half of Europeans visit linear first when they switch on their TV.
In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.
TV recovered strongly thanks to the Euros, but full-year outlook remains weak.
The outdoor media owner’s northern agency sales chief on motivation via positivity, greater collaboration and being a great wing-man.